With more than 7 years of experience in the e-commerce industry, Eric takes great pride in his work of helping business owners grow their enterprises. Before Offpeak, he had a stint in Samsung for years. At Offpeak, he was one of the pioneers that led the startup from nothing to becoming Malaysia’s largest dining platform in the span of one year. He believes that the key to a successful business is to understand what the needs of the customers are. Eric is now the Head of Business Development in SHOPLINE where he continues to help business owners increase sales through their very own e-commerce websites.